The Impact Of Mobile Payment On The Performance Of Smes Using The Technological, Organizational, And Environmental (Toe) Framework

Presenters: Delia Eva Puspita, Frank Aligarh
Affiliation: Raden Mas Said State Islamic University Surakarta
Room: 10

ICIES News- At the 4th International Conference on Islamic Economics Studies (ICIES) 2024, Delia Eva Puspita and Frank Aligarh from Raden Mas Said State Islamic University Surakarta presented their study titled “The Impact of Mobile Payment on the Performance of SMEs Using the Technological, Organizational, and Environmental (TOE) Framework.” The session, held in Room 10, provided valuable insights into how mobile payment adoption affects small and medium-sized enterprises (SMEs) in Indonesia.

The study explored the significant role of mobile payments in enhancing SME performance amidst Indonesia’s growing digital payment landscape. Using the Technological, Organizational, and Environmental (TOE) framework, Puspita and Aligarh analyzed how various factors influence the adoption of mobile payments among SMEs in the Klaten region.

The research involved a sample of 144 SMEs, with data collected to examine how different contexts impact mobile payment adoption. The findings highlighted several key factors:

  • Technological Factors: Cost Effectiveness and Security Concerns were found to positively influence mobile payment adoption. This suggests that SMEs are more likely to adopt mobile payments if they perceive them as cost-effective and secure.
  • Organizational Factors: Innovativeness did not show a significant impact on mobile payment adoption. However, Entrepreneurial Orientation was positively associated with the adoption of mobile payments, indicating that entrepreneurs with a proactive and forward-thinking attitude are more likely to embrace this technology.
  • Environmental Factors: Competitive Pressure and External Support were found to positively affect mobile payment adoption. This implies that external pressures and support from the environment play a crucial role in encouraging SMEs to adopt mobile payment solutions.
  • Impact on Performance: The adoption of mobile payments was found to positively impact firm performance, suggesting that integrating mobile payment technology can lead to improved business outcomes for SMEs.

Puspita and Aligarh’s presentation underscored the importance of understanding the diverse factors that drive mobile payment adoption among SMEs. Their research offers practical insights for SMEs looking to enhance their performance through digital payment innovations and provides a framework for policymakers and support organizations to encourage mobile payment adoption in the SME sector.

Tags: No tags

Add a Comment

Your email address will not be published. Required fields are marked *