Presenters: Ning Purnama Sariati, Binti Mutafarida, Choiril Anam
Affiliation: IAIN Kediri (Ekonomi Syariah, FEBI, IAIN Kediri, Indonesia)
Room: 1
ICIES News- At the 4th International Conference on Islamic Economics Studies (ICIES) 2024, Ning Purnama Sariati, Binti Mutafarida, and Choiril Anam from IAIN Kediri presented their research titled “The Halal Lifestyle for Millennial and Z Generation in the Digitalization Era.” This study investigates the intersection of halal lifestyle and digitalization among Indonesia’s millennial and Generation Z populations, highlighting the economic implications and business opportunities within this context.
Indonesia, recognized as the 4th leading country in the global Islamic economy report for 2020/2021, demonstrates its significant contribution to the halal industry, fueled by the world’s largest Muslim population. Lifestyle, an individual’s way of showcasing their life management, including finances and time, is inherently linked to societal influences, environmental conditions, and technological advancements. The millennial generation, born between 1980 and 2000, and Generation Z, characterized by their internet-centric lives, embody this transformation. Generation Z, in particular, exhibits a rapid, precise, and technologically adept lifestyle, contributing to the evolving digital landscape and business potential.
The research delves into how halal lifestyle and modern lifestyle converge, creating a novel economic phenomenon for these tech-savvy generations. By leveraging secondary data from scientific journals, halal industry reports, and generational profile studies over the past decade, the researchers provide a comprehensive understanding of this trend.
Findings reveal that the halal lifestyle has seamlessly integrated into the lives of millennials and Generation Z, driven by the digital era’s opportunities. The emergence of digital or application-based Islamic businesses is a significant outcome, enhancing business value among these generations. This integration not only establishes a substantial new market but also contributes to Indonesia’s economic growth.
The presentation at ICIES 2024 emphasizes the symbiotic relationship between halal lifestyle and digitalization, underscoring the potential for business acceleration and economic contribution in Indonesia. The insights offered by Ning Purnama Sariati, Binti Mutafarida, and Choiril Anam highlight the importance of adapting to technological advancements while maintaining religious principles, paving the way for future research and practical applications in the halal industry.